We create roadmaps to zero plastic waste and implement projects and develop products toward that goal.
Searious Business is a project office helping businesses spearhead the transition towards a circular economy. We believe businesses are the catalysts for real change - because a clean ocean starts with a preventing plastic leakage on land.
Through a combination of sustainability targets with a competitive advantage, we steer cross-value chain coalitions towards resource efficiency and financial return, providing mind-shifting solutions for major brands to create a circular use of plastic, and help bring plastic pollution back to zero.
96% of CEOs believe that the circular economy is important for their company's future success. Circular economy has become one of the most important growth parameters for companies, and many companies are taking advantage already. Searious Business sees that it's often not technology what's impeding the shift.
Willemijn Peeters founded Searious Business in 2016 to prevent plastic pollution at the very source. Coming from business and having worked in sustainability for years, she firmly believes businesses are the real catalysts of change. Every minute, 20,000 kilos of plastic enter our Ocean. That's more than one garbage truck of plastic per minute. Searious Business is committed to bring this amount back to zero.
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