In order to keep a competitive advantage, companies have to become extremily customer-centric, providing personalised and relevant information and services. Big data is a key technology, to learn the interests and context of each individual, and consequently turn this data into useful insights and actions.
TapCrowd’s user profiling engine makes your mobile apps intelligent. It learns the interest and context of each user. Based on the user profile, mobile campaigns can be triggered to provide the right message at the right place & time.
The today’s consumer uses a wide range of channels to interact with your company, organisation or brand. Companies have to evolve towards an omni-channel strategy across the full customer journey. This means that consumers have a seamless user experience from your website, over mobile apps, to a visit in one of your physical shops, showrooms or venues.
TapCrowd’s Swipe2Mobile is a unique solution that bridge the gap between your website and physical locations. Swipe2Mobile turns website visitors into engaged mobile app users. The app keeps customers engaged and turns them into shop visitors through location-targeting.